People have reasons for the things they do. They have nerouses; they have moods; they have rules they have to follow. They have context. But as members of society, we are often forced to play inside of situations.
If those situations are themselves unnatural (based on an institutionalized reality), or irrational (based on a rigid formula without thought to exceptions, i.e. “i before e except after c” …as in the word “science”) then there is no true principle being directly applied to a given context, and therefore the situation is inherently illogical. If that illogic is presented as static policy, then there is no Principle. And if that lack of principle is defended as an objective truth, then it is immoral – and therefore is paradoxical (as Truth cannot be immoral).